Specializing in the Tourism Industry
How we got started
In today's business world, there are three trends of major consequence, which are changing demographics, changing business models, and changing workplace operations. To help companies navigate these changes, service firms have to adapt, too.In a series of discussions, the principals of PRIMAPACT discovered that our collective backgrounds on both national and international levels have prepared us and our companies to offer assistance to our clients in a new way that is more in tune with these trends. PRIMAPACT is a new business model of one-stop services provided by a collaborative of compatible companies linked via a common industry and the most modern communications. The PRIMAPACT principals all have made important contributions to building the travel industry, exploring new ways to grow and promote tourism, working with key national and international policy matters, as they relate to this important economic sector. While none of the PRIMAPACT principals’ expertise is limited to the travel sector, we have that common thread.The discussions that brought the group together, emerged from connections like these: former Senator Mark Begich restarting the U. S. Senate Travel and Tourism Caucus and serving on the Senate Commerce, Science and Transportation Committee that dealt with it; Gail Adams working on behalf of U. S. Secretary of the Interior Ken Salazar to formulate the National Travel and Tourism Strategy of the United States; Art Sackler leading the Interactive Travel Services Association and participating in related discussions with principals of the leading online travel agencies (OTAs); Roger Rickard serving as an advocacy leader for destinations, conventions, meetings, and trade shows; Laura Mandala doing high profile tourism research and serving on the United States Travel and Tourism Advisory Board; Carlos Alcazar leading industry discussions on ways to engage emerging demographic groups--especially Hispanics--with tourism products using advertising and media; Cathleen Johnson organizing high profile public relations efforts for the U. S. Department of Commerce first international marketing campaign; and delivering special crisis management efforts following the BP oil spill; Andres Hayes leading top dining, lodging, and historic properties in Washington DC and becoming known as a leading provider of hospitality training; and Steve Richer, working on tourism policy issues with various national associations and interacting with all of the others in his various activities over the last seven years.The thread that ran through our conversations was a common interest in and extraordinary knowledge of the tourism industry. Combining all of our experience to serve clients we found an obvious fit and a new way to provide an excellent range of services, all with integrated planning and execution.
What we do